MARKETING STRATEGIES FOR MIDDLE-TIER HOTELS: APPLICATION OF SALIENT, DETERMINANT AND IMPORTANT HOTEL ATTRIBUTES CONCEPT

Bachelor's

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Bibliographic Details
Main Author: TAN PEI SHIH
Other Authors: SCHOOL OF BUILDING & REAL ESTATE
Format: Theses and Dissertations
Published: 2021
Subjects:
Online Access:https://scholarbank.nus.edu.sg/handle/10635/191646
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Institution: National University of Singapore
id sg-nus-scholar.10635-191646
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spelling sg-nus-scholar.10635-1916462021-05-31T13:16:01Z MARKETING STRATEGIES FOR MIDDLE-TIER HOTELS: APPLICATION OF SALIENT, DETERMINANT AND IMPORTANT HOTEL ATTRIBUTES CONCEPT TAN PEI SHIH SCHOOL OF BUILDING & REAL ESTATE BOAZ BOON YEAN LEONG Hotel Marketing "Determinant, Important and Salient" Hotel Attributes Importance-performance Analysis Bachelor's BACHELOR OF SCIENCE (REAL ESTATE) 2021-05-31T08:06:32Z 2021-05-31T08:06:32Z 2001 Thesis TAN PEI SHIH (2001). MARKETING STRATEGIES FOR MIDDLE-TIER HOTELS: APPLICATION OF SALIENT, DETERMINANT AND IMPORTANT HOTEL ATTRIBUTES CONCEPT. ScholarBank@NUS Repository. https://scholarbank.nus.edu.sg/handle/10635/191646 SDE BATCHLOAD 20210531
institution National University of Singapore
building NUS Library
continent Asia
country Singapore
Singapore
content_provider NUS Library
collection ScholarBank@NUS
topic Hotel
Marketing
"Determinant, Important and Salient"
Hotel Attributes
Importance-performance Analysis
spellingShingle Hotel
Marketing
"Determinant, Important and Salient"
Hotel Attributes
Importance-performance Analysis
TAN PEI SHIH
MARKETING STRATEGIES FOR MIDDLE-TIER HOTELS: APPLICATION OF SALIENT, DETERMINANT AND IMPORTANT HOTEL ATTRIBUTES CONCEPT
description Bachelor's
author2 SCHOOL OF BUILDING & REAL ESTATE
author_facet SCHOOL OF BUILDING & REAL ESTATE
TAN PEI SHIH
format Theses and Dissertations
author TAN PEI SHIH
author_sort TAN PEI SHIH
title MARKETING STRATEGIES FOR MIDDLE-TIER HOTELS: APPLICATION OF SALIENT, DETERMINANT AND IMPORTANT HOTEL ATTRIBUTES CONCEPT
title_short MARKETING STRATEGIES FOR MIDDLE-TIER HOTELS: APPLICATION OF SALIENT, DETERMINANT AND IMPORTANT HOTEL ATTRIBUTES CONCEPT
title_full MARKETING STRATEGIES FOR MIDDLE-TIER HOTELS: APPLICATION OF SALIENT, DETERMINANT AND IMPORTANT HOTEL ATTRIBUTES CONCEPT
title_fullStr MARKETING STRATEGIES FOR MIDDLE-TIER HOTELS: APPLICATION OF SALIENT, DETERMINANT AND IMPORTANT HOTEL ATTRIBUTES CONCEPT
title_full_unstemmed MARKETING STRATEGIES FOR MIDDLE-TIER HOTELS: APPLICATION OF SALIENT, DETERMINANT AND IMPORTANT HOTEL ATTRIBUTES CONCEPT
title_sort marketing strategies for middle-tier hotels: application of salient, determinant and important hotel attributes concept
publishDate 2021
url https://scholarbank.nus.edu.sg/handle/10635/191646
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