MARKETING STRATEGIES FOR MIDDLE-TIER HOTELS: APPLICATION OF SALIENT, DETERMINANT AND IMPORTANT HOTEL ATTRIBUTES CONCEPT

MARKETING STRATEGIES FOR MIDDLE-TIER HOTELS: APPLICATION OF SALIENT, DETERMINANT AND IMPORTANT HOTEL ATTRIBUTES CONCEPT

Bachelor's

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Bibliographic Details
Main Author: TAN PEI SHIH
Other Authors: SCHOOL OF BUILDING & REAL ESTATE
Format: Theses and Dissertations
Published: 2021
Subjects:
Hotel
Marketing
"Determinant, Important and Salient"
Hotel Attributes
Importance-performance Analysis
Online Access:https://scholarbank.nus.edu.sg/handle/10635/191646
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Institution: National University of Singapore

Internet

https://scholarbank.nus.edu.sg/handle/10635/191646

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