THE ROLE OF ROASTING HUMOUR: A TWITTER TEXTUAL ANALYSIS OF WENDY’S AND TESCO MOBILE’S UNIQUE BRAND PRESENCE AND BRAND SUPERIORITY

Bachelor's

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Bibliographic Details
Main Author: TAN ZI XUAN
Other Authors: COMMUNICATIONS AND NEW MEDIA
Published: 2021
Subjects:
Online Access:https://scholarbank.nus.edu.sg/handle/10635/201193
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Institution: National University of Singapore
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Summary:Bachelor's