THE ROLE OF ROASTING HUMOUR: A TWITTER TEXTUAL ANALYSIS OF WENDY’S AND TESCO MOBILE’S UNIQUE BRAND PRESENCE AND BRAND SUPERIORITY

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Bibliographic Details
Main Author:	TAN ZI XUAN
Other Authors:	COMMUNICATIONS AND NEW MEDIA
Published:	2021
Subjects:	Brand Presence Brand Superiority Textual Analysis Roasting Humour Social Media Marketing Twitter Qualitative Research
Online Access:	https://scholarbank.nus.edu.sg/handle/10635/201193
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-201193
record_format	dspace
spelling	sg-nus-scholar.10635-2011932021-09-27T09:05:12Z THE ROLE OF ROASTING HUMOUR: A TWITTER TEXTUAL ANALYSIS OF WENDY’S AND TESCO MOBILE’S UNIQUE BRAND PRESENCE AND BRAND SUPERIORITY TAN ZI XUAN COMMUNICATIONS AND NEW MEDIA SUWICHIT CHAIDAROON Brand Presence Brand Superiority Textual Analysis Roasting Humour Social Media Marketing Twitter Qualitative Research Bachelor's Bachelor of Social Sciences (Honours) 2021-09-27T09:05:12Z 2021-09-27T09:05:12Z 2021-04-09 TAN ZI XUAN (2021-04-09). THE ROLE OF ROASTING HUMOUR: A TWITTER TEXTUAL ANALYSIS OF WENDY’S AND TESCO MOBILE’S UNIQUE BRAND PRESENCE AND BRAND SUPERIORITY. ScholarBank@NUS Repository. https://scholarbank.nus.edu.sg/handle/10635/201193
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
topic	Brand Presence Brand Superiority Textual Analysis Roasting Humour Social Media Marketing Twitter Qualitative Research
spellingShingle	Brand Presence Brand Superiority Textual Analysis Roasting Humour Social Media Marketing Twitter Qualitative Research TAN ZI XUAN THE ROLE OF ROASTING HUMOUR: A TWITTER TEXTUAL ANALYSIS OF WENDY’S AND TESCO MOBILE’S UNIQUE BRAND PRESENCE AND BRAND SUPERIORITY
description	Bachelor's
author2	COMMUNICATIONS AND NEW MEDIA
author_facet	COMMUNICATIONS AND NEW MEDIA TAN ZI XUAN
author	TAN ZI XUAN
author_sort	TAN ZI XUAN
title	THE ROLE OF ROASTING HUMOUR: A TWITTER TEXTUAL ANALYSIS OF WENDY’S AND TESCO MOBILE’S UNIQUE BRAND PRESENCE AND BRAND SUPERIORITY
title_short	THE ROLE OF ROASTING HUMOUR: A TWITTER TEXTUAL ANALYSIS OF WENDY’S AND TESCO MOBILE’S UNIQUE BRAND PRESENCE AND BRAND SUPERIORITY
title_full	THE ROLE OF ROASTING HUMOUR: A TWITTER TEXTUAL ANALYSIS OF WENDY’S AND TESCO MOBILE’S UNIQUE BRAND PRESENCE AND BRAND SUPERIORITY
title_fullStr	THE ROLE OF ROASTING HUMOUR: A TWITTER TEXTUAL ANALYSIS OF WENDY’S AND TESCO MOBILE’S UNIQUE BRAND PRESENCE AND BRAND SUPERIORITY
title_full_unstemmed	THE ROLE OF ROASTING HUMOUR: A TWITTER TEXTUAL ANALYSIS OF WENDY’S AND TESCO MOBILE’S UNIQUE BRAND PRESENCE AND BRAND SUPERIORITY
title_sort	role of roasting humour: a twitter textual analysis of wendy’s and tesco mobile’s unique brand presence and brand superiority
publishDate	2021
url	https://scholarbank.nus.edu.sg/handle/10635/201193
_version_	1712300604309635072

THE ROLE OF ROASTING HUMOUR: A TWITTER TEXTUAL ANALYSIS OF WENDY’S AND TESCO MOBILE’S UNIQUE BRAND PRESENCE AND BRAND SUPERIORITY

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