ENHANCING USER ENGAGEMENT WITH ONLINE INFORMATION: THE IMPACTS OF ONLINE ADVERTISEMENT LAYOUT AND SERENDIPITOUS RECOMMENDATION

• Main Author: CUI WEI
• Other Authors: INFORMATION SYSTEMS & ANALYTICS
• Format: Theses and Dissertations
• Language: English
• Published: 2021
• Subjects: online advertising, eye-tracking, serendipity, recommender systems, deep learning
• Online Access: https://scholarbank.nus.edu.sg/handle/10635/209836
• Institution: National University of Singapore

Ph.D