ENHANCING USER ENGAGEMENT WITH ONLINE INFORMATION: THE IMPACTS OF ONLINE ADVERTISEMENT LAYOUT AND SERENDIPITOUS RECOMMENDATION

Ph.D

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Bibliographic Details
Main Author: CUI WEI
Other Authors: INFORMATION SYSTEMS & ANALYTICS
Format: Theses and Dissertations
Language:English
Published: 2021
Subjects:
Online Access:https://scholarbank.nus.edu.sg/handle/10635/209836
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Institution: National University of Singapore
Language: English

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