ENHANCING USER ENGAGEMENT WITH ONLINE INFORMATION: THE IMPACTS OF ONLINE ADVERTISEMENT LAYOUT AND SERENDIPITOUS RECOMMENDATION

Ph.D

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Bibliographic Details
Main Author:	CUI WEI
Other Authors:	INFORMATION SYSTEMS & ANALYTICS
Format:	Theses and Dissertations
Language:	English
Published:	2021
Subjects:	online advertising, eye-tracking, serendipity, recommender systems, deep learning
Online Access:	https://scholarbank.nus.edu.sg/handle/10635/209836
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Institution:	National University of Singapore
Language:	English

id	sg-nus-scholar.10635-209836
record_format	dspace
spelling	sg-nus-scholar.10635-2098362024-01-01T18:00:41Z ENHANCING USER ENGAGEMENT WITH ONLINE INFORMATION: THE IMPACTS OF ONLINE ADVERTISEMENT LAYOUT AND SERENDIPITOUS RECOMMENDATION CUI WEI INFORMATION SYSTEMS & ANALYTICS Rajan Vaibhav online advertising, eye-tracking, serendipity, recommender systems, deep learning Ph.D DOCTOR OF PHILOSOPHY (SOC) 2021-12-08T18:00:21Z 2021-12-08T18:00:21Z 2021-07-10 Thesis CUI WEI (2021-07-10). ENHANCING USER ENGAGEMENT WITH ONLINE INFORMATION: THE IMPACTS OF ONLINE ADVERTISEMENT LAYOUT AND SERENDIPITOUS RECOMMENDATION. ScholarBank@NUS Repository. https://scholarbank.nus.edu.sg/handle/10635/209836 en
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
language	English
topic	online advertising, eye-tracking, serendipity, recommender systems, deep learning
spellingShingle	online advertising, eye-tracking, serendipity, recommender systems, deep learning CUI WEI ENHANCING USER ENGAGEMENT WITH ONLINE INFORMATION: THE IMPACTS OF ONLINE ADVERTISEMENT LAYOUT AND SERENDIPITOUS RECOMMENDATION
description	Ph.D
author2	INFORMATION SYSTEMS & ANALYTICS
author_facet	INFORMATION SYSTEMS & ANALYTICS CUI WEI
format	Theses and Dissertations
author	CUI WEI
author_sort	CUI WEI
title	ENHANCING USER ENGAGEMENT WITH ONLINE INFORMATION: THE IMPACTS OF ONLINE ADVERTISEMENT LAYOUT AND SERENDIPITOUS RECOMMENDATION
title_short	ENHANCING USER ENGAGEMENT WITH ONLINE INFORMATION: THE IMPACTS OF ONLINE ADVERTISEMENT LAYOUT AND SERENDIPITOUS RECOMMENDATION
title_full	ENHANCING USER ENGAGEMENT WITH ONLINE INFORMATION: THE IMPACTS OF ONLINE ADVERTISEMENT LAYOUT AND SERENDIPITOUS RECOMMENDATION
title_fullStr	ENHANCING USER ENGAGEMENT WITH ONLINE INFORMATION: THE IMPACTS OF ONLINE ADVERTISEMENT LAYOUT AND SERENDIPITOUS RECOMMENDATION
title_full_unstemmed	ENHANCING USER ENGAGEMENT WITH ONLINE INFORMATION: THE IMPACTS OF ONLINE ADVERTISEMENT LAYOUT AND SERENDIPITOUS RECOMMENDATION
title_sort	enhancing user engagement with online information: the impacts of online advertisement layout and serendipitous recommendation
publishDate	2021
url	https://scholarbank.nus.edu.sg/handle/10635/209836
_version_	1787136325900566528

ENHANCING USER ENGAGEMENT WITH ONLINE INFORMATION: THE IMPACTS OF ONLINE ADVERTISEMENT LAYOUT AND SERENDIPITOUS RECOMMENDATION

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