Big Data in the Marketing Education Programs: Educators' and Students' Views and Attitudes

10.1080/10528008.2022.2082983

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Bibliographic Details
Main Authors: Samer Elhajjar, Shaheen Borna
Other Authors: MARKETING
Format: Article
Published: Taylor & Francis 2023
Online Access:https://scholarbank.nus.edu.sg/handle/10635/244226
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Institution: National University of Singapore