Big Data in the Marketing Education Programs: Educators' and Students' Views and Attitudes
10.1080/10528008.2022.2082983
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Main Authors: | Samer Elhajjar, Shaheen Borna |
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Other Authors: | MARKETING |
Format: | Article |
Published: |
Taylor & Francis
2023
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Online Access: | https://scholarbank.nus.edu.sg/handle/10635/244226 |
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Institution: | National University of Singapore |
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