Use of Internet Memes in PSAs: Roles of Perceived Emotion, Involvement with Memes, and Attitudes Toward the Issuing Organization in Perceived PSA Effectiveness

10.1080/10410236.2023.2207283

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Bibliographic Details
Main Authors:	Soo Jung Hong, Bernadette Yan Fen Low
Other Authors:	COMMUNICATIONS AND NEW MEDIA
Format:	Article
Published:	Taylor & Francis 2024
Online Access:	https://scholarbank.nus.edu.sg/handle/10635/248244
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Institution:	National University of Singapore

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spelling	sg-nus-scholar.10635-2482442024-05-06T02:55:29Z Use of Internet Memes in PSAs: Roles of Perceived Emotion, Involvement with Memes, and Attitudes Toward the Issuing Organization in Perceived PSA Effectiveness Soo Jung Hong Bernadette Yan Fen Low COMMUNICATIONS AND NEW MEDIA 10.1080/10410236.2023.2207283 Health Communication 39 6 1185-1197 2024-05-06T02:55:28Z 2024-05-06T02:55:28Z 2023-05-05 Article Soo Jung Hong, Bernadette Yan Fen Low (2023-05-05). Use of Internet Memes in PSAs: Roles of Perceived Emotion, Involvement with Memes, and Attitudes Toward the Issuing Organization in Perceived PSA Effectiveness. Health Communication 39 (6) : 1185-1197. ScholarBank@NUS Repository. https://doi.org/10.1080/10410236.2023.2207283 1041-0236 https://scholarbank.nus.edu.sg/handle/10635/248244 Taylor & Francis Taylor & Francis
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
description	10.1080/10410236.2023.2207283
author2	COMMUNICATIONS AND NEW MEDIA
author_facet	COMMUNICATIONS AND NEW MEDIA Soo Jung Hong Bernadette Yan Fen Low
format	Article
author	Soo Jung Hong Bernadette Yan Fen Low
spellingShingle	Soo Jung Hong Bernadette Yan Fen Low Use of Internet Memes in PSAs: Roles of Perceived Emotion, Involvement with Memes, and Attitudes Toward the Issuing Organization in Perceived PSA Effectiveness
author_sort	Soo Jung Hong
title	Use of Internet Memes in PSAs: Roles of Perceived Emotion, Involvement with Memes, and Attitudes Toward the Issuing Organization in Perceived PSA Effectiveness
title_short	Use of Internet Memes in PSAs: Roles of Perceived Emotion, Involvement with Memes, and Attitudes Toward the Issuing Organization in Perceived PSA Effectiveness
title_full	Use of Internet Memes in PSAs: Roles of Perceived Emotion, Involvement with Memes, and Attitudes Toward the Issuing Organization in Perceived PSA Effectiveness
title_fullStr	Use of Internet Memes in PSAs: Roles of Perceived Emotion, Involvement with Memes, and Attitudes Toward the Issuing Organization in Perceived PSA Effectiveness
title_full_unstemmed	Use of Internet Memes in PSAs: Roles of Perceived Emotion, Involvement with Memes, and Attitudes Toward the Issuing Organization in Perceived PSA Effectiveness
title_sort	use of internet memes in psas: roles of perceived emotion, involvement with memes, and attitudes toward the issuing organization in perceived psa effectiveness
publisher	Taylor & Francis
publishDate	2024
url	https://scholarbank.nus.edu.sg/handle/10635/248244
_version_	1800916062463590400

Use of Internet Memes in PSAs: Roles of Perceived Emotion, Involvement with Memes, and Attitudes Toward the Issuing Organization in Perceived PSA Effectiveness

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