Use of Internet Memes in PSAs: Roles of Perceived Emotion, Involvement with Memes, and Attitudes Toward the Issuing Organization in Perceived PSA Effectiveness
10.1080/10410236.2023.2207283
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| Main Authors: | , |
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| Format: | Article |
| Published: |
Taylor & Francis
2024
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| Online Access: | https://scholarbank.nus.edu.sg/handle/10635/248244 |
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| Institution: | National University of Singapore |