Use of Internet Memes in PSAs: Roles of Perceived Emotion, Involvement with Memes, and Attitudes Toward the Issuing Organization in Perceived PSA Effectiveness

Use of Internet Memes in PSAs: Roles of Perceived Emotion, Involvement with Memes, and Attitudes Toward the Issuing Organization in Perceived PSA Effectiveness

10.1080/10410236.2023.2207283

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Bibliographic Details
Main Authors: Soo Jung Hong, Bernadette Yan Fen Low
Other Authors: COMMUNICATIONS AND NEW MEDIA
Format: Article
Published: Taylor & Francis 2024
Online Access:https://scholarbank.nus.edu.sg/handle/10635/248244
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Institution: National University of Singapore
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