How Do Gain-Loss Frames and Cultural Arguments Persuade? Designing Effective Messages to Weaken College Students? Binge-Drinking Intentions

How Do Gain-Loss Frames and Cultural Arguments Persuade? Designing Effective Messages to Weaken College Students? Binge-Drinking Intentions

10.1080/10810730.2024.2318263

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Bibliographic Details
Main Authors: Soo Jung Hong, Yungwook Kim
Other Authors: COMMUNICATIONS AND NEW MEDIA
Format: Article
Published: Taylor & Francis 2024
Online Access:https://scholarbank.nus.edu.sg/handle/10635/248247
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Institution: National University of Singapore
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Summary:10.1080/10810730.2024.2318263

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