How Do Gain-Loss Frames and Cultural Arguments Persuade? Designing Effective Messages to Weaken College Students? Binge-Drinking Intentions

10.1080/10810730.2024.2318263

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Bibliographic Details
Main Authors:	Soo Jung Hong, Yungwook Kim
Other Authors:	COMMUNICATIONS AND NEW MEDIA
Format:	Article
Published:	Taylor & Francis 2024
Online Access:	https://scholarbank.nus.edu.sg/handle/10635/248247
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Institution:	National University of Singapore

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spelling	sg-nus-scholar.10635-2482472024-05-06T02:56:04Z How Do Gain-Loss Frames and Cultural Arguments Persuade? Designing Effective Messages to Weaken College Students? Binge-Drinking Intentions Soo Jung Hong Yungwook Kim COMMUNICATIONS AND NEW MEDIA 10.1080/10810730.2024.2318263 Journal of Health Communication 29 4 233-243 2024-05-06T02:56:03Z 2024-05-06T02:56:03Z 2024-02-21 Article Soo Jung Hong, Yungwook Kim (2024-02-21). How Do Gain-Loss Frames and Cultural Arguments Persuade? Designing Effective Messages to Weaken College Students? Binge-Drinking Intentions. Journal of Health Communication 29 (4) : 233-243. ScholarBank@NUS Repository. https://doi.org/10.1080/10810730.2024.2318263 1081-0730 https://scholarbank.nus.edu.sg/handle/10635/248247 Taylor & Francis Taylor & Francis
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
description	10.1080/10810730.2024.2318263
author2	COMMUNICATIONS AND NEW MEDIA
author_facet	COMMUNICATIONS AND NEW MEDIA Soo Jung Hong Yungwook Kim
format	Article
author	Soo Jung Hong Yungwook Kim
spellingShingle	Soo Jung Hong Yungwook Kim How Do Gain-Loss Frames and Cultural Arguments Persuade? Designing Effective Messages to Weaken College Students? Binge-Drinking Intentions
author_sort	Soo Jung Hong
title	How Do Gain-Loss Frames and Cultural Arguments Persuade? Designing Effective Messages to Weaken College Students? Binge-Drinking Intentions
title_short	How Do Gain-Loss Frames and Cultural Arguments Persuade? Designing Effective Messages to Weaken College Students? Binge-Drinking Intentions
title_full	How Do Gain-Loss Frames and Cultural Arguments Persuade? Designing Effective Messages to Weaken College Students? Binge-Drinking Intentions
title_fullStr	How Do Gain-Loss Frames and Cultural Arguments Persuade? Designing Effective Messages to Weaken College Students? Binge-Drinking Intentions
title_full_unstemmed	How Do Gain-Loss Frames and Cultural Arguments Persuade? Designing Effective Messages to Weaken College Students? Binge-Drinking Intentions
title_sort	how do gain-loss frames and cultural arguments persuade? designing effective messages to weaken college students? binge-drinking intentions
publisher	Taylor & Francis
publishDate	2024
url	https://scholarbank.nus.edu.sg/handle/10635/248247
_version_	1800916062989975552

How Do Gain-Loss Frames and Cultural Arguments Persuade? Designing Effective Messages to Weaken College Students? Binge-Drinking Intentions

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