TO SEEK OR NOT TO SEEK OUT A SURPRISE BOX: THE EFFECTS OF CONSUMERS' SUBJECTIVE PREFERENCES AND PERCEIVED FEELINGS OF CONTROL
Ph.D
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Language: | English |
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2024
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Online Access: | https://scholarbank.nus.edu.sg/handle/10635/248530 |
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sg-nus-scholar.10635-2485302024-05-23T18:00:21Z TO SEEK OR NOT TO SEEK OUT A SURPRISE BOX: THE EFFECTS OF CONSUMERS' SUBJECTIVE PREFERENCES AND PERCEIVED FEELINGS OF CONTROL SAMANTHA SIM MEI LING MARKETING Yih Hwai Lee mystery, uncertainty, surprise, subjective preference, control, preference range Ph.D DOCTOR OF PHILOSOPHY (BIZ) 2024-05-23T18:00:21Z 2024-05-23T18:00:21Z 2024-01-26 Thesis SAMANTHA SIM MEI LING (2024-01-26). TO SEEK OR NOT TO SEEK OUT A SURPRISE BOX: THE EFFECTS OF CONSUMERS' SUBJECTIVE PREFERENCES AND PERCEIVED FEELINGS OF CONTROL. ScholarBank@NUS Repository. https://scholarbank.nus.edu.sg/handle/10635/248530 0000-0002-9838-0288 en |
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National University of Singapore |
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NUS Library |
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Asia |
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Singapore Singapore |
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NUS Library |
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ScholarBank@NUS |
language |
English |
topic |
mystery, uncertainty, surprise, subjective preference, control, preference range |
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mystery, uncertainty, surprise, subjective preference, control, preference range SAMANTHA SIM MEI LING TO SEEK OR NOT TO SEEK OUT A SURPRISE BOX: THE EFFECTS OF CONSUMERS' SUBJECTIVE PREFERENCES AND PERCEIVED FEELINGS OF CONTROL |
description |
Ph.D |
author2 |
MARKETING |
author_facet |
MARKETING SAMANTHA SIM MEI LING |
format |
Theses and Dissertations |
author |
SAMANTHA SIM MEI LING |
author_sort |
SAMANTHA SIM MEI LING |
title |
TO SEEK OR NOT TO SEEK OUT A SURPRISE BOX: THE EFFECTS OF CONSUMERS' SUBJECTIVE PREFERENCES AND PERCEIVED FEELINGS OF CONTROL |
title_short |
TO SEEK OR NOT TO SEEK OUT A SURPRISE BOX: THE EFFECTS OF CONSUMERS' SUBJECTIVE PREFERENCES AND PERCEIVED FEELINGS OF CONTROL |
title_full |
TO SEEK OR NOT TO SEEK OUT A SURPRISE BOX: THE EFFECTS OF CONSUMERS' SUBJECTIVE PREFERENCES AND PERCEIVED FEELINGS OF CONTROL |
title_fullStr |
TO SEEK OR NOT TO SEEK OUT A SURPRISE BOX: THE EFFECTS OF CONSUMERS' SUBJECTIVE PREFERENCES AND PERCEIVED FEELINGS OF CONTROL |
title_full_unstemmed |
TO SEEK OR NOT TO SEEK OUT A SURPRISE BOX: THE EFFECTS OF CONSUMERS' SUBJECTIVE PREFERENCES AND PERCEIVED FEELINGS OF CONTROL |
title_sort |
to seek or not to seek out a surprise box: the effects of consumers' subjective preferences and perceived feelings of control |
publishDate |
2024 |
url |
https://scholarbank.nus.edu.sg/handle/10635/248530 |
_version_ |
1800916093086203904 |