TO SEEK OR NOT TO SEEK OUT A SURPRISE BOX: THE EFFECTS OF CONSUMERS' SUBJECTIVE PREFERENCES AND PERCEIVED FEELINGS OF CONTROL

Ph.D

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Main Author: SAMANTHA SIM MEI LING
Other Authors: MARKETING
Format: Theses and Dissertations
Language:English
Published: 2024
Subjects:
Online Access:https://scholarbank.nus.edu.sg/handle/10635/248530
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Institution: National University of Singapore
Language: English
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spelling sg-nus-scholar.10635-2485302024-05-23T18:00:21Z TO SEEK OR NOT TO SEEK OUT A SURPRISE BOX: THE EFFECTS OF CONSUMERS' SUBJECTIVE PREFERENCES AND PERCEIVED FEELINGS OF CONTROL SAMANTHA SIM MEI LING MARKETING Yih Hwai Lee mystery, uncertainty, surprise, subjective preference, control, preference range Ph.D DOCTOR OF PHILOSOPHY (BIZ) 2024-05-23T18:00:21Z 2024-05-23T18:00:21Z 2024-01-26 Thesis SAMANTHA SIM MEI LING (2024-01-26). TO SEEK OR NOT TO SEEK OUT A SURPRISE BOX: THE EFFECTS OF CONSUMERS' SUBJECTIVE PREFERENCES AND PERCEIVED FEELINGS OF CONTROL. ScholarBank@NUS Repository. https://scholarbank.nus.edu.sg/handle/10635/248530 0000-0002-9838-0288 en
institution National University of Singapore
building NUS Library
continent Asia
country Singapore
Singapore
content_provider NUS Library
collection ScholarBank@NUS
language English
topic mystery, uncertainty, surprise, subjective preference, control, preference range
spellingShingle mystery, uncertainty, surprise, subjective preference, control, preference range
SAMANTHA SIM MEI LING
TO SEEK OR NOT TO SEEK OUT A SURPRISE BOX: THE EFFECTS OF CONSUMERS' SUBJECTIVE PREFERENCES AND PERCEIVED FEELINGS OF CONTROL
description Ph.D
author2 MARKETING
author_facet MARKETING
SAMANTHA SIM MEI LING
format Theses and Dissertations
author SAMANTHA SIM MEI LING
author_sort SAMANTHA SIM MEI LING
title TO SEEK OR NOT TO SEEK OUT A SURPRISE BOX: THE EFFECTS OF CONSUMERS' SUBJECTIVE PREFERENCES AND PERCEIVED FEELINGS OF CONTROL
title_short TO SEEK OR NOT TO SEEK OUT A SURPRISE BOX: THE EFFECTS OF CONSUMERS' SUBJECTIVE PREFERENCES AND PERCEIVED FEELINGS OF CONTROL
title_full TO SEEK OR NOT TO SEEK OUT A SURPRISE BOX: THE EFFECTS OF CONSUMERS' SUBJECTIVE PREFERENCES AND PERCEIVED FEELINGS OF CONTROL
title_fullStr TO SEEK OR NOT TO SEEK OUT A SURPRISE BOX: THE EFFECTS OF CONSUMERS' SUBJECTIVE PREFERENCES AND PERCEIVED FEELINGS OF CONTROL
title_full_unstemmed TO SEEK OR NOT TO SEEK OUT A SURPRISE BOX: THE EFFECTS OF CONSUMERS' SUBJECTIVE PREFERENCES AND PERCEIVED FEELINGS OF CONTROL
title_sort to seek or not to seek out a surprise box: the effects of consumers' subjective preferences and perceived feelings of control
publishDate 2024
url https://scholarbank.nus.edu.sg/handle/10635/248530
_version_ 1800916093086203904