TO SEEK OR NOT TO SEEK OUT A SURPRISE BOX: THE EFFECTS OF CONSUMERS' SUBJECTIVE PREFERENCES AND PERCEIVED FEELINGS OF CONTROL
Ph.D
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Main Author: | SAMANTHA SIM MEI LING |
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Other Authors: | MARKETING |
Format: | Theses and Dissertations |
Language: | English |
Published: |
2024
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Subjects: | |
Online Access: | https://scholarbank.nus.edu.sg/handle/10635/248530 |
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Institution: | National University of Singapore |
Language: | English |
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