Perceived effectiveness of text vs. multimedia Location-Based Advertising messaging

Perceived effectiveness of text vs. multimedia Location-Based Advertising messaging

10.1504/IJMC.2009.022440

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Bibliographic Details
Main Authors: Xu, H., Oh, L.-B., Teo, H.-H.
Other Authors: INFORMATION SYSTEMS
Format: Article
Published: 2013
Subjects:
LBA
Location-based advertising
MMS
Mobile communications
Mobile consumer behaviour
Multimedia messaging service
Short messaging service
SMS
Online Access:http://scholarbank.nus.edu.sg/handle/10635/42551
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Institution: National University of Singapore
Description
Summary:10.1504/IJMC.2009.022440

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