Perceived effectiveness of text vs. multimedia Location-Based Advertising messaging
10.1504/IJMC.2009.022440
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2013
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sg-nus-scholar.10635-425512024-11-10T10:54:15Z Perceived effectiveness of text vs. multimedia Location-Based Advertising messaging Xu, H. Oh, L.-B. Teo, H.-H. INFORMATION SYSTEMS LBA Location-based advertising MMS Mobile communications Mobile consumer behaviour Multimedia messaging service Short messaging service SMS 10.1504/IJMC.2009.022440 International Journal of Mobile Communications 7 2 154-177 2013-07-11T10:12:09Z 2013-07-11T10:12:09Z 2009 Article Xu, H., Oh, L.-B., Teo, H.-H. (2009). Perceived effectiveness of text vs. multimedia Location-Based Advertising messaging. International Journal of Mobile Communications 7 (2) : 154-177. ScholarBank@NUS Repository. https://doi.org/10.1504/IJMC.2009.022440 1470949X http://scholarbank.nus.edu.sg/handle/10635/42551 000263036000002 Scopus |
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National University of Singapore |
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NUS Library |
| continent |
Asia |
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Singapore Singapore |
| content_provider |
NUS Library |
| collection |
ScholarBank@NUS |
| topic |
LBA Location-based advertising MMS Mobile communications Mobile consumer behaviour Multimedia messaging service Short messaging service SMS |
| spellingShingle |
LBA Location-based advertising MMS Mobile communications Mobile consumer behaviour Multimedia messaging service Short messaging service SMS Xu, H. Oh, L.-B. Teo, H.-H. Perceived effectiveness of text vs. multimedia Location-Based Advertising messaging |
| description |
10.1504/IJMC.2009.022440 |
| author2 |
INFORMATION SYSTEMS |
| author_facet |
INFORMATION SYSTEMS Xu, H. Oh, L.-B. Teo, H.-H. |
| format |
Article |
| author |
Xu, H. Oh, L.-B. Teo, H.-H. |
| author_sort |
Xu, H. |
| title |
Perceived effectiveness of text vs. multimedia Location-Based Advertising messaging |
| title_short |
Perceived effectiveness of text vs. multimedia Location-Based Advertising messaging |
| title_full |
Perceived effectiveness of text vs. multimedia Location-Based Advertising messaging |
| title_fullStr |
Perceived effectiveness of text vs. multimedia Location-Based Advertising messaging |
| title_full_unstemmed |
Perceived effectiveness of text vs. multimedia Location-Based Advertising messaging |
| title_sort |
perceived effectiveness of text vs. multimedia location-based advertising messaging |
| publishDate |
2013 |
| url |
http://scholarbank.nus.edu.sg/handle/10635/42551 |
| _version_ |
1821230413415186432 |