Perceived effectiveness of text vs. multimedia Location-Based Advertising messaging
10.1504/IJMC.2009.022440
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Article |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://scholarbank.nus.edu.sg/handle/10635/42551 |
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| Institution: | National University of Singapore |