Predicting consumer preference for fast-food franchises: A data mining approach

10.1057/palgrave.jors.2602646

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Bibliographic Details
Main Authors:	Hayashi, Y., Hsieh, M.-H., Setiono, R.
Other Authors:	INFORMATION SYSTEMS
Format:	Article
Published:	2013
Subjects:	Consumer brand preference Data mining Decision tree Neural network
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/42575
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-42575
record_format	dspace
spelling	sg-nus-scholar.10635-425752023-08-28T08:50:23Z Predicting consumer preference for fast-food franchises: A data mining approach Hayashi, Y. Hsieh, M.-H. Setiono, R. INFORMATION SYSTEMS Consumer brand preference Data mining Decision tree Neural network 10.1057/palgrave.jors.2602646 Journal of the Operational Research Society 60 9 1221-1229 JORSD 2013-07-11T10:12:46Z 2013-07-11T10:12:46Z 2009 Article Hayashi, Y., Hsieh, M.-H., Setiono, R. (2009). Predicting consumer preference for fast-food franchises: A data mining approach. Journal of the Operational Research Society 60 (9) : 1221-1229. ScholarBank@NUS Repository. https://doi.org/10.1057/palgrave.jors.2602646 01605682 http://scholarbank.nus.edu.sg/handle/10635/42575 000268641100009 Scopus
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
topic	Consumer brand preference Data mining Decision tree Neural network
spellingShingle	Consumer brand preference Data mining Decision tree Neural network Hayashi, Y. Hsieh, M.-H. Setiono, R. Predicting consumer preference for fast-food franchises: A data mining approach
description	10.1057/palgrave.jors.2602646
author2	INFORMATION SYSTEMS
author_facet	INFORMATION SYSTEMS Hayashi, Y. Hsieh, M.-H. Setiono, R.
format	Article
author	Hayashi, Y. Hsieh, M.-H. Setiono, R.
author_sort	Hayashi, Y.
title	Predicting consumer preference for fast-food franchises: A data mining approach
title_short	Predicting consumer preference for fast-food franchises: A data mining approach
title_full	Predicting consumer preference for fast-food franchises: A data mining approach
title_fullStr	Predicting consumer preference for fast-food franchises: A data mining approach
title_full_unstemmed	Predicting consumer preference for fast-food franchises: A data mining approach
title_sort	predicting consumer preference for fast-food franchises: a data mining approach
publishDate	2013
url	http://scholarbank.nus.edu.sg/handle/10635/42575
_version_	1775626096368156672

Predicting consumer preference for fast-food franchises: A data mining approach

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