Predicting consumer preference for fast-food franchises: A data mining approach

• Main Authors: Hayashi, Y., Hsieh, M.-H., Setiono, R.
• Other Authors: INFORMATION SYSTEMS
• Format: Article
• Published: 2013
• Subjects: Consumer brand preference; Data mining; Decision tree; Neural network
• Online Access: http://scholarbank.nus.edu.sg/handle/10635/42575
• Institution: National University of Singapore

10.1057/palgrave.jors.2602646