How to display branded and non-branded products in the online shopping website

ICIS 2010 Proceedings - Thirty First International Conference on Information Systems

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Bibliographic Details
Main Authors:	Li, M.-X., Tan, C.-H., Teo, H.-H., Wei, K.-K.
Other Authors:	INFORMATION SYSTEMS
Format:	Conference or Workshop Item
Published:	2013
Subjects:	Brand context Cognition Decision-making Information presentation
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/42678
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Institution:	National University of Singapore

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