A cognitive dissonance perspective of customers' online trust in multi-channel retailers

A cognitive dissonance perspective of customers' online trust in multi-channel retailers

Proceedings of the 15th European Conference on Information Systems, ECIS 2007

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Bibliographic Details
Main Authors: Kuan, H.-H., Bock, G.-W., Lee, J.
Other Authors: INFORMATION SYSTEMS
Format: Conference or Workshop Item
Published: 2013
Subjects:
Cognitive Dissonance Theory
Multi-Channel Retailers
Offline Purchasing Experiences
Online Purchasing Experiences
Online Trust
Post-Purchase Information Sources
Online Access:http://scholarbank.nus.edu.sg/handle/10635/42731
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Institution: National University of Singapore
Description
Summary:Proceedings of the 15th European Conference on Information Systems, ECIS 2007

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