A cognitive dissonance perspective of customers' online trust in multi-channel retailers

• Main Authors: Kuan, H.-H., Bock, G.-W., Lee, J.
• Other Authors: INFORMATION SYSTEMS
• Format: Conference or Workshop Item
• Published: 2013
• Subjects: Cognitive Dissonance Theory; Multi-Channel Retailers; Offline Purchasing Experiences; Online Purchasing Experiences; Online Trust; Post-Purchase Information Sources
• Online Access: http://scholarbank.nus.edu.sg/handle/10635/42731
• Institution: National University of Singapore

Proceedings of the 15th European Conference on Information Systems, ECIS 2007