The sources and consequences of the fluent processing of numbers

10.1509/jmkr.48.2.327

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Bibliographic Details
Main Authors:	King, D., Janiszewski, C.
Other Authors:	MARKETING
Format:	Article
Published:	2013
Subjects:	Advertising Branding Choice Consumer behavior Processing fluency
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/43824
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Institution:	National University of Singapore

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Summary:	10.1509/jmkr.48.2.327

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