The sources and consequences of the fluent processing of numbers
10.1509/jmkr.48.2.327
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sg-nus-scholar.10635-438242023-10-25T20:22:53Z The sources and consequences of the fluent processing of numbers King, D. Janiszewski, C. MARKETING Advertising Branding Choice Consumer behavior Processing fluency 10.1509/jmkr.48.2.327 Journal of Marketing Research 48 2 327-341 2013-10-09T02:46:13Z 2013-10-09T02:46:13Z 2011 Article King, D., Janiszewski, C. (2011). The sources and consequences of the fluent processing of numbers. Journal of Marketing Research 48 (2) : 327-341. ScholarBank@NUS Repository. https://doi.org/10.1509/jmkr.48.2.327 00222437 http://scholarbank.nus.edu.sg/handle/10635/43824 000288774100009 Scopus |
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Advertising Branding Choice Consumer behavior Processing fluency |
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Advertising Branding Choice Consumer behavior Processing fluency King, D. Janiszewski, C. The sources and consequences of the fluent processing of numbers |
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10.1509/jmkr.48.2.327 |
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MARKETING |
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MARKETING King, D. Janiszewski, C. |
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Article |
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King, D. Janiszewski, C. |
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King, D. |
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The sources and consequences of the fluent processing of numbers |
title_short |
The sources and consequences of the fluent processing of numbers |
title_full |
The sources and consequences of the fluent processing of numbers |
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The sources and consequences of the fluent processing of numbers |
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The sources and consequences of the fluent processing of numbers |
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sources and consequences of the fluent processing of numbers |
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2013 |
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http://scholarbank.nus.edu.sg/handle/10635/43824 |
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