The sources and consequences of the fluent processing of numbers

10.1509/jmkr.48.2.327

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Bibliographic Details
Main Authors: King, D., Janiszewski, C.
Other Authors: MARKETING
Format: Article
Published: 2013
Subjects:
Online Access:http://scholarbank.nus.edu.sg/handle/10635/43824
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Institution: National University of Singapore
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spelling sg-nus-scholar.10635-438242023-10-25T20:22:53Z The sources and consequences of the fluent processing of numbers King, D. Janiszewski, C. MARKETING Advertising Branding Choice Consumer behavior Processing fluency 10.1509/jmkr.48.2.327 Journal of Marketing Research 48 2 327-341 2013-10-09T02:46:13Z 2013-10-09T02:46:13Z 2011 Article King, D., Janiszewski, C. (2011). The sources and consequences of the fluent processing of numbers. Journal of Marketing Research 48 (2) : 327-341. ScholarBank@NUS Repository. https://doi.org/10.1509/jmkr.48.2.327 00222437 http://scholarbank.nus.edu.sg/handle/10635/43824 000288774100009 Scopus
institution National University of Singapore
building NUS Library
continent Asia
country Singapore
Singapore
content_provider NUS Library
collection ScholarBank@NUS
topic Advertising
Branding
Choice
Consumer behavior
Processing fluency
spellingShingle Advertising
Branding
Choice
Consumer behavior
Processing fluency
King, D.
Janiszewski, C.
The sources and consequences of the fluent processing of numbers
description 10.1509/jmkr.48.2.327
author2 MARKETING
author_facet MARKETING
King, D.
Janiszewski, C.
format Article
author King, D.
Janiszewski, C.
author_sort King, D.
title The sources and consequences of the fluent processing of numbers
title_short The sources and consequences of the fluent processing of numbers
title_full The sources and consequences of the fluent processing of numbers
title_fullStr The sources and consequences of the fluent processing of numbers
title_full_unstemmed The sources and consequences of the fluent processing of numbers
title_sort sources and consequences of the fluent processing of numbers
publishDate 2013
url http://scholarbank.nus.edu.sg/handle/10635/43824
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