Processing idioms in advertising discourse: Effects of familiarity, literality, and compositionality on consumer ad response

Processing idioms in advertising discourse: Effects of familiarity, literality, and compositionality on consumer ad response

10.1016/j.pragma.2008.09.034

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Bibliographic Details
Main Authors: Lim, E.A.C., Ang, S.H., Lee, Y.H., Leong, S.M.
Other Authors: MARKETING
Format: Article
Published: 2013
Subjects:
Advertising
Compositionality
Idiom familiarity
Literality
Online Access:http://scholarbank.nus.edu.sg/handle/10635/43827
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Institution: National University of Singapore
Description
Summary:10.1016/j.pragma.2008.09.034

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