Processing idioms in advertising discourse: Effects of familiarity, literality, and compositionality on consumer ad response
10.1016/j.pragma.2008.09.034
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sg-nus-scholar.10635-438272023-10-26T07:08:17Z Processing idioms in advertising discourse: Effects of familiarity, literality, and compositionality on consumer ad response Lim, E.A.C. Ang, S.H. Lee, Y.H. Leong, S.M. MARKETING Advertising Compositionality Idiom familiarity Literality 10.1016/j.pragma.2008.09.034 Journal of Pragmatics 41 9 1778-1793 2013-10-09T02:46:18Z 2013-10-09T02:46:18Z 2009 Article Lim, E.A.C., Ang, S.H., Lee, Y.H., Leong, S.M. (2009). Processing idioms in advertising discourse: Effects of familiarity, literality, and compositionality on consumer ad response. Journal of Pragmatics 41 (9) : 1778-1793. ScholarBank@NUS Repository. https://doi.org/10.1016/j.pragma.2008.09.034 03782166 http://scholarbank.nus.edu.sg/handle/10635/43827 000269094200008 Scopus |
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National University of Singapore |
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NUS Library |
| continent |
Asia |
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Singapore Singapore |
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NUS Library |
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ScholarBank@NUS |
| topic |
Advertising Compositionality Idiom familiarity Literality |
| spellingShingle |
Advertising Compositionality Idiom familiarity Literality Lim, E.A.C. Ang, S.H. Lee, Y.H. Leong, S.M. Processing idioms in advertising discourse: Effects of familiarity, literality, and compositionality on consumer ad response |
| description |
10.1016/j.pragma.2008.09.034 |
| author2 |
MARKETING |
| author_facet |
MARKETING Lim, E.A.C. Ang, S.H. Lee, Y.H. Leong, S.M. |
| format |
Article |
| author |
Lim, E.A.C. Ang, S.H. Lee, Y.H. Leong, S.M. |
| author_sort |
Lim, E.A.C. |
| title |
Processing idioms in advertising discourse: Effects of familiarity, literality, and compositionality on consumer ad response |
| title_short |
Processing idioms in advertising discourse: Effects of familiarity, literality, and compositionality on consumer ad response |
| title_full |
Processing idioms in advertising discourse: Effects of familiarity, literality, and compositionality on consumer ad response |
| title_fullStr |
Processing idioms in advertising discourse: Effects of familiarity, literality, and compositionality on consumer ad response |
| title_full_unstemmed |
Processing idioms in advertising discourse: Effects of familiarity, literality, and compositionality on consumer ad response |
| title_sort |
processing idioms in advertising discourse: effects of familiarity, literality, and compositionality on consumer ad response |
| publishDate |
2013 |
| url |
http://scholarbank.nus.edu.sg/handle/10635/43827 |
| _version_ |
1781411224879104000 |