Antecedents and consequences of skepticism toward health claims: An empirical investigation of singaporean consumers

10.1080/13527260600963711

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Bibliographic Details
Main Authors: Tan, S.-J., Tan, K.-L.
Other Authors: MARKETING
Format: Article
Published: 2013
Subjects:
Online Access:http://scholarbank.nus.edu.sg/handle/10635/43830
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Institution: National University of Singapore