Antecedents and consequences of skepticism toward health claims: An empirical investigation of singaporean consumers
10.1080/13527260600963711
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Main Authors: | Tan, S.-J., Tan, K.-L. |
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Other Authors: | MARKETING |
Format: | Article |
Published: |
2013
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Subjects: | |
Online Access: | http://scholarbank.nus.edu.sg/handle/10635/43830 |
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Institution: | National University of Singapore |
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