Antecedents and consequences of skepticism toward health claims: An empirical investigation of singaporean consumers
10.1080/13527260600963711
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sg-nus-scholar.10635-438302015-01-07T04:21:35Z Antecedents and consequences of skepticism toward health claims: An empirical investigation of singaporean consumers Tan, S.-J. Tan, K.-L. MARKETING Cynicism Health claims Motivation Skepticism 10.1080/13527260600963711 Journal of Marketing Communications 13 1 59-82 2013-10-09T02:46:22Z 2013-10-09T02:46:22Z 2007 Article Tan, S.-J.,Tan, K.-L. (2007). Antecedents and consequences of skepticism toward health claims: An empirical investigation of singaporean consumers. Journal of Marketing Communications 13 (1) : 59-82. ScholarBank@NUS Repository. <a href="https://doi.org/10.1080/13527260600963711" target="_blank">https://doi.org/10.1080/13527260600963711</a> 13527266 http://scholarbank.nus.edu.sg/handle/10635/43830 NOT_IN_WOS Scopus |
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National University of Singapore |
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Cynicism Health claims Motivation Skepticism |
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Cynicism Health claims Motivation Skepticism Tan, S.-J. Tan, K.-L. Antecedents and consequences of skepticism toward health claims: An empirical investigation of singaporean consumers |
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10.1080/13527260600963711 |
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MARKETING |
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MARKETING Tan, S.-J. Tan, K.-L. |
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Article |
author |
Tan, S.-J. Tan, K.-L. |
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Tan, S.-J. |
title |
Antecedents and consequences of skepticism toward health claims: An empirical investigation of singaporean consumers |
title_short |
Antecedents and consequences of skepticism toward health claims: An empirical investigation of singaporean consumers |
title_full |
Antecedents and consequences of skepticism toward health claims: An empirical investigation of singaporean consumers |
title_fullStr |
Antecedents and consequences of skepticism toward health claims: An empirical investigation of singaporean consumers |
title_full_unstemmed |
Antecedents and consequences of skepticism toward health claims: An empirical investigation of singaporean consumers |
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antecedents and consequences of skepticism toward health claims: an empirical investigation of singaporean consumers |
publishDate |
2013 |
url |
http://scholarbank.nus.edu.sg/handle/10635/43830 |
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1681082811767848960 |