The globe: Singapore airlines' balancing act

Harvard Business Review

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Bibliographic Details
Main Authors:	Heracleous, L., Wirtz, J.
Other Authors:	MARKETING
Format:	Article
Published:	2013
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/43836
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-43836
record_format	dspace
spelling	sg-nus-scholar.10635-438362015-01-05T19:04:55Z The globe: Singapore airlines' balancing act Heracleous, L. Wirtz, J. MARKETING Harvard Business Review 88 7-8 - HABRA 2013-10-09T02:46:32Z 2013-10-09T02:46:32Z 2010 Article Heracleous, L.,Wirtz, J. (2010). The globe: Singapore airlines' balancing act. Harvard Business Review 88 (7-8) : -. ScholarBank@NUS Repository. 00178012 http://scholarbank.nus.edu.sg/handle/10635/43836 NOT_IN_WOS Scopus
institution	National University of Singapore
building	NUS Library
country	Singapore
collection	ScholarBank@NUS
description	Harvard Business Review
author2	MARKETING
author_facet	MARKETING Heracleous, L. Wirtz, J.
format	Article
author	Heracleous, L. Wirtz, J.
spellingShingle	Heracleous, L. Wirtz, J. The globe: Singapore airlines' balancing act
author_sort	Heracleous, L.
title	The globe: Singapore airlines' balancing act
title_short	The globe: Singapore airlines' balancing act
title_full	The globe: Singapore airlines' balancing act
title_fullStr	The globe: Singapore airlines' balancing act
title_full_unstemmed	The globe: Singapore airlines' balancing act
title_sort	globe: singapore airlines' balancing act
publishDate	2013
url	http://scholarbank.nus.edu.sg/handle/10635/43836
_version_	1681082812824813568

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