Customer influence value and purchase acceleration in new product diffusion

10.1287/mksc.1110.0701

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Bibliographic Details
Main Authors:	Ho, T., Li, S., Park, S., Shen, Z.M.
Other Authors:	MARKETING
Format:	Article
Published:	2013
Subjects:	Influence value New product diffusion Purchase acceleration Purchase value
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/43840
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-43840
record_format	dspace
spelling	sg-nus-scholar.10635-438402023-10-29T22:53:26Z Customer influence value and purchase acceleration in new product diffusion Ho, T. Li, S. Park, S. Shen, Z.M. MARKETING Influence value New product diffusion Purchase acceleration Purchase value 10.1287/mksc.1110.0701 Marketing Science 31 2 236-256 2013-10-09T02:46:37Z 2013-10-09T02:46:37Z 2012 Article Ho, T., Li, S., Park, S., Shen, Z.M. (2012). Customer influence value and purchase acceleration in new product diffusion. Marketing Science 31 (2) : 236-256. ScholarBank@NUS Repository. https://doi.org/10.1287/mksc.1110.0701 07322399 http://scholarbank.nus.edu.sg/handle/10635/43840 000302386200004 Scopus
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
topic	Influence value New product diffusion Purchase acceleration Purchase value
spellingShingle	Influence value New product diffusion Purchase acceleration Purchase value Ho, T. Li, S. Park, S. Shen, Z.M. Customer influence value and purchase acceleration in new product diffusion
description	10.1287/mksc.1110.0701
author2	MARKETING
author_facet	MARKETING Ho, T. Li, S. Park, S. Shen, Z.M.
format	Article
author	Ho, T. Li, S. Park, S. Shen, Z.M.
author_sort	Ho, T.
title	Customer influence value and purchase acceleration in new product diffusion
title_short	Customer influence value and purchase acceleration in new product diffusion
title_full	Customer influence value and purchase acceleration in new product diffusion
title_fullStr	Customer influence value and purchase acceleration in new product diffusion
title_full_unstemmed	Customer influence value and purchase acceleration in new product diffusion
title_sort	customer influence value and purchase acceleration in new product diffusion
publishDate	2013
url	http://scholarbank.nus.edu.sg/handle/10635/43840
_version_	1781411226598768640

Customer influence value and purchase acceleration in new product diffusion

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