Customer influence value and purchase acceleration in new product diffusion

10.1287/mksc.1110.0701

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Bibliographic Details
Main Authors:	Ho, T., Li, S., Park, S., Shen, Z.M.
Other Authors:	MARKETING
Format:	Article
Published:	2013
Subjects:	Influence value New product diffusion Purchase acceleration Purchase value
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/43840
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Institution:	National University of Singapore

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