Quantifying nation equity with sales data: A structural approach

10.1016/j.ijresmar.2012.06.005

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Main Author: Chu, J.
Other Authors: MARKETING
Format: Article
Published: 2013
Subjects:
Online Access:http://scholarbank.nus.edu.sg/handle/10635/43847
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Institution: National University of Singapore
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spelling sg-nus-scholar.10635-438472024-11-09T01:54:16Z Quantifying nation equity with sales data: A structural approach Chu, J. MARKETING China Country-of-origin effects Emerging markets Market power Nation equity Personal computer market Structural modeling 10.1016/j.ijresmar.2012.06.005 International Journal of Research in Marketing 30 1 19-35 IJRME 2013-10-09T02:46:48Z 2013-10-09T02:46:48Z 2013 Article Chu, J. (2013). Quantifying nation equity with sales data: A structural approach. International Journal of Research in Marketing 30 (1) : 19-35. ScholarBank@NUS Repository. https://doi.org/10.1016/j.ijresmar.2012.06.005 01678116 http://scholarbank.nus.edu.sg/handle/10635/43847 000316528600003 Scopus
institution National University of Singapore
building NUS Library
continent Asia
country Singapore
Singapore
content_provider NUS Library
collection ScholarBank@NUS
topic China
Country-of-origin effects
Emerging markets
Market power
Nation equity
Personal computer market
Structural modeling
spellingShingle China
Country-of-origin effects
Emerging markets
Market power
Nation equity
Personal computer market
Structural modeling
Chu, J.
Quantifying nation equity with sales data: A structural approach
description 10.1016/j.ijresmar.2012.06.005
author2 MARKETING
author_facet MARKETING
Chu, J.
format Article
author Chu, J.
author_sort Chu, J.
title Quantifying nation equity with sales data: A structural approach
title_short Quantifying nation equity with sales data: A structural approach
title_full Quantifying nation equity with sales data: A structural approach
title_fullStr Quantifying nation equity with sales data: A structural approach
title_full_unstemmed Quantifying nation equity with sales data: A structural approach
title_sort quantifying nation equity with sales data: a structural approach
publishDate 2013
url http://scholarbank.nus.edu.sg/handle/10635/43847
_version_ 1821210440999370752