Quantifying nation equity with sales data: A structural approach
10.1016/j.ijresmar.2012.06.005
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sg-nus-scholar.10635-438472024-11-09T01:54:16Z Quantifying nation equity with sales data: A structural approach Chu, J. MARKETING China Country-of-origin effects Emerging markets Market power Nation equity Personal computer market Structural modeling 10.1016/j.ijresmar.2012.06.005 International Journal of Research in Marketing 30 1 19-35 IJRME 2013-10-09T02:46:48Z 2013-10-09T02:46:48Z 2013 Article Chu, J. (2013). Quantifying nation equity with sales data: A structural approach. International Journal of Research in Marketing 30 (1) : 19-35. ScholarBank@NUS Repository. https://doi.org/10.1016/j.ijresmar.2012.06.005 01678116 http://scholarbank.nus.edu.sg/handle/10635/43847 000316528600003 Scopus |
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China Country-of-origin effects Emerging markets Market power Nation equity Personal computer market Structural modeling |
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China Country-of-origin effects Emerging markets Market power Nation equity Personal computer market Structural modeling Chu, J. Quantifying nation equity with sales data: A structural approach |
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10.1016/j.ijresmar.2012.06.005 |
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MARKETING |
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MARKETING Chu, J. |
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Article |
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Chu, J. |
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Chu, J. |
title |
Quantifying nation equity with sales data: A structural approach |
title_short |
Quantifying nation equity with sales data: A structural approach |
title_full |
Quantifying nation equity with sales data: A structural approach |
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Quantifying nation equity with sales data: A structural approach |
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Quantifying nation equity with sales data: A structural approach |
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quantifying nation equity with sales data: a structural approach |
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2013 |
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http://scholarbank.nus.edu.sg/handle/10635/43847 |
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