Quantifying nation equity with sales data: A structural approach
10.1016/j.ijresmar.2012.06.005
Saved in:
Main Author: | Chu, J. |
---|---|
Other Authors: | MARKETING |
Format: | Article |
Published: |
2013
|
Subjects: | |
Online Access: | http://scholarbank.nus.edu.sg/handle/10635/43847 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | National University of Singapore |
Similar Items
-
Marketing mix and brand sales in global markets: Examining the contingent role of country-market characteristics
by: BAHADIR, S. Cem, et al.
Published: (2015) -
An analysis on the factors affecting the performance of selected ASEAN emerging equity markets for the year 1983-1992
by: Alapan, Nadine Anne R., et al.
Published: (1994) -
QUANTIFYING M&A'S IMPACT ON BRAND EQUITY: A STRUCTURAL APPROACH
by: CHU YANLAI
Published: (2016) -
Uncertainty, the problem of order, and markets: A critique of Beckert, Theory and Society, May 2009
by: Gemici, K.
Published: (2014) -
E-commerce in China: Changing business as we know it
by: Haley, G.T.
Published: (2013)