Testing to prevent bad translation: Brand name conversions in Chinese-English contexts

Testing to prevent bad translation: Brand name conversions in Chinese-English contexts

10.1016/j.jbusres.2010.06.015

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Bibliographic Details
Main Authors: Kum, D., Lee, Y.H., Qiu, C.
Other Authors: MARKETING
Format: Article
Published: 2013
Subjects:
Bilinguals
Language proficiency
Priming
Translation preference
Online Access:http://scholarbank.nus.edu.sg/handle/10635/43873
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Institution: National University of Singapore
Description
Summary:10.1016/j.jbusres.2010.06.015

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