Testing to prevent bad translation: Brand name conversions in Chinese-English contexts

Testing to prevent bad translation: Brand name conversions in Chinese-English contexts

10.1016/j.jbusres.2010.06.015

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Bibliographic Details
Main Authors: Kum, D., Lee, Y.H., Qiu, C.
Other Authors: MARKETING
Format: Article
Published: 2013
Subjects:
Bilinguals
Language proficiency
Priming
Translation preference
Online Access:http://scholarbank.nus.edu.sg/handle/10635/43873
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Institution: National University of Singapore
id sg-nus-scholar.10635-43873
record_format dspace
spelling sg-nus-scholar.10635-438732023-10-31T08:07:03Z Testing to prevent bad translation: Brand name conversions in Chinese-English contexts Kum, D. Lee, Y.H. Qiu, C. MARKETING Bilinguals Language proficiency Priming Translation preference 10.1016/j.jbusres.2010.06.015 Journal of Business Research 64 6 594-600 JBRED 2013-10-09T02:47:28Z 2013-10-09T02:47:28Z 2011 Article Kum, D., Lee, Y.H., Qiu, C. (2011). Testing to prevent bad translation: Brand name conversions in Chinese-English contexts. Journal of Business Research 64 (6) : 594-600. ScholarBank@NUS Repository. https://doi.org/10.1016/j.jbusres.2010.06.015 01482963 http://scholarbank.nus.edu.sg/handle/10635/43873 000289399000009 Scopus
institution National University of Singapore
building NUS Library
continent Asia
country Singapore
Singapore
content_provider NUS Library
collection ScholarBank@NUS
topic Bilinguals
Language proficiency
Priming
Translation preference
spellingShingle Bilinguals
Language proficiency
Priming
Translation preference
Kum, D.
Lee, Y.H.
Qiu, C.
Testing to prevent bad translation: Brand name conversions in Chinese-English contexts
description 10.1016/j.jbusres.2010.06.015
author2 MARKETING
author_facet MARKETING
Kum, D.
Lee, Y.H.
Qiu, C.
format Article
author Kum, D.
Lee, Y.H.
Qiu, C.
author_sort Kum, D.
title Testing to prevent bad translation: Brand name conversions in Chinese-English contexts
title_short Testing to prevent bad translation: Brand name conversions in Chinese-English contexts
title_full Testing to prevent bad translation: Brand name conversions in Chinese-English contexts
title_fullStr Testing to prevent bad translation: Brand name conversions in Chinese-English contexts
title_full_unstemmed Testing to prevent bad translation: Brand name conversions in Chinese-English contexts
title_sort testing to prevent bad translation: brand name conversions in chinese-english contexts
publishDate 2013
url http://scholarbank.nus.edu.sg/handle/10635/43873
_version_ 1781411232012566528

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