Testing to prevent bad translation: Brand name conversions in Chinese-English contexts
10.1016/j.jbusres.2010.06.015
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Article |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://scholarbank.nus.edu.sg/handle/10635/43873 |
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| Institution: | National University of Singapore |