Consumer Cheating on Service Guarantees

Journal of the Academy of Marketing Science

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Bibliographic Details
Main Authors:	Wirtz, J., Kum, D.
Other Authors:	MARKETING
Format:	Article
Published:	2013
Subjects:	Cheating on service guarantees Design and targeting of service guarantees Opportunistic consumer behavior
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/43874
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-43874
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spelling	sg-nus-scholar.10635-438742015-02-05T13:56:53Z Consumer Cheating on Service Guarantees Wirtz, J. Kum, D. MARKETING Cheating on service guarantees Design and targeting of service guarantees Opportunistic consumer behavior Journal of the Academy of Marketing Science 32 2 159-175 2013-10-09T02:47:30Z 2013-10-09T02:47:30Z 2004 Article Wirtz, J.,Kum, D. (2004). Consumer Cheating on Service Guarantees. Journal of the Academy of Marketing Science 32 (2) : 159-175. ScholarBank@NUS Repository. 00920703 http://scholarbank.nus.edu.sg/handle/10635/43874 NOT_IN_WOS Scopus
institution	National University of Singapore
building	NUS Library
country	Singapore
collection	ScholarBank@NUS
topic	Cheating on service guarantees Design and targeting of service guarantees Opportunistic consumer behavior
spellingShingle	Cheating on service guarantees Design and targeting of service guarantees Opportunistic consumer behavior Wirtz, J. Kum, D. Consumer Cheating on Service Guarantees
description	Journal of the Academy of Marketing Science
author2	MARKETING
author_facet	MARKETING Wirtz, J. Kum, D.
format	Article
author	Wirtz, J. Kum, D.
author_sort	Wirtz, J.
title	Consumer Cheating on Service Guarantees
title_short	Consumer Cheating on Service Guarantees
title_full	Consumer Cheating on Service Guarantees
title_fullStr	Consumer Cheating on Service Guarantees
title_full_unstemmed	Consumer Cheating on Service Guarantees
title_sort	consumer cheating on service guarantees
publishDate	2013
url	http://scholarbank.nus.edu.sg/handle/10635/43874
_version_	1681082819690889216

Consumer Cheating on Service Guarantees

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