Consumer Cheating on Service Guarantees

Journal of the Academy of Marketing Science

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Bibliographic Details
Main Authors:	Wirtz, J., Kum, D.
Other Authors:	MARKETING
Format:	Article
Published:	2013
Subjects:	Cheating on service guarantees Design and targeting of service guarantees Opportunistic consumer behavior
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/43874
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Institution:	National University of Singapore

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