"while stocks last" impact of framing on consumers' perception of sales promotions

"while stocks last" impact of framing on consumers' perception of sales promotions

10.1108/07363760410549168

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Bibliographic Details
Main Authors: Tan, S.-J., Chua, S.H.
Other Authors: MARKETING
Format: Article
Published: 2013
Subjects:
Advertising
Classes of goods marketed
Consumer behaviour
Perception
Online Access:http://scholarbank.nus.edu.sg/handle/10635/43897
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Institution: National University of Singapore
Description
Summary:10.1108/07363760410549168

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