"while stocks last" impact of framing on consumers' perception of sales promotions

10.1108/07363760410549168

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Bibliographic Details
Main Authors:	Tan, S.-J., Chua, S.H.
Other Authors:	MARKETING
Format:	Article
Published:	2013
Subjects:	Advertising Classes of goods marketed Consumer behaviour Perception
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/43897
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-43897
record_format	dspace
spelling	sg-nus-scholar.10635-438972024-11-10T16:13:06Z "while stocks last" impact of framing on consumers' perception of sales promotions Tan, S.-J. Chua, S.H. MARKETING Advertising Classes of goods marketed Consumer behaviour Perception 10.1108/07363760410549168 Journal of Consumer Marketing 21 5 343-355 2013-10-09T02:48:04Z 2013-10-09T02:48:04Z 2004 Article Tan, S.-J.,Chua, S.H. (2004). "while stocks last" impact of framing on consumers' perception of sales promotions. Journal of Consumer Marketing 21 (5) : 343-355. ScholarBank@NUS Repository. <a href="https://doi.org/10.1108/07363760410549168" target="_blank">https://doi.org/10.1108/07363760410549168</a> 07363761 http://scholarbank.nus.edu.sg/handle/10635/43897 NOT_IN_WOS Scopus
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
topic	Advertising Classes of goods marketed Consumer behaviour Perception
spellingShingle	Advertising Classes of goods marketed Consumer behaviour Perception Tan, S.-J. Chua, S.H. "while stocks last" impact of framing on consumers' perception of sales promotions
description	10.1108/07363760410549168
author2	MARKETING
author_facet	MARKETING Tan, S.-J. Chua, S.H.
format	Article
author	Tan, S.-J. Chua, S.H.
author_sort	Tan, S.-J.
title	"while stocks last" impact of framing on consumers' perception of sales promotions
title_short	"while stocks last" impact of framing on consumers' perception of sales promotions
title_full	"while stocks last" impact of framing on consumers' perception of sales promotions
title_fullStr	"while stocks last" impact of framing on consumers' perception of sales promotions
title_full_unstemmed	"while stocks last" impact of framing on consumers' perception of sales promotions
title_sort	"while stocks last" impact of framing on consumers' perception of sales promotions
publishDate	2013
url	http://scholarbank.nus.edu.sg/handle/10635/43897
_version_	1821192784899473408

"while stocks last" impact of framing on consumers' perception of sales promotions

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