Assessing the economic value of distribution channels: An application to the personal computer industry
10.1509/jmkr.44.1.29
Saved in:
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Article |
| Published: |
2013
|
| Online Access: | http://scholarbank.nus.edu.sg/handle/10635/43902 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | National University of Singapore |
| id |
sg-nus-scholar.10635-43902 |
|---|---|
| record_format |
dspace |
| spelling |
sg-nus-scholar.10635-439022023-10-29T23:33:41Z Assessing the economic value of distribution channels: An application to the personal computer industry Chu, J. Chintagunta, P.K. Vilcassim, N.J. MARKETING 10.1509/jmkr.44.1.29 Journal of Marketing Research 44 1 29-41 2013-10-09T02:48:12Z 2013-10-09T02:48:12Z 2007 Article Chu, J., Chintagunta, P.K., Vilcassim, N.J. (2007). Assessing the economic value of distribution channels: An application to the personal computer industry. Journal of Marketing Research 44 (1) : 29-41. ScholarBank@NUS Repository. https://doi.org/10.1509/jmkr.44.1.29 00222437 http://scholarbank.nus.edu.sg/handle/10635/43902 000244158500007 Scopus |
| institution |
National University of Singapore |
| building |
NUS Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NUS Library |
| collection |
ScholarBank@NUS |
| description |
10.1509/jmkr.44.1.29 |
| author2 |
MARKETING |
| author_facet |
MARKETING Chu, J. Chintagunta, P.K. Vilcassim, N.J. |
| format |
Article |
| author |
Chu, J. Chintagunta, P.K. Vilcassim, N.J. |
| spellingShingle |
Chu, J. Chintagunta, P.K. Vilcassim, N.J. Assessing the economic value of distribution channels: An application to the personal computer industry |
| author_sort |
Chu, J. |
| title |
Assessing the economic value of distribution channels: An application to the personal computer industry |
| title_short |
Assessing the economic value of distribution channels: An application to the personal computer industry |
| title_full |
Assessing the economic value of distribution channels: An application to the personal computer industry |
| title_fullStr |
Assessing the economic value of distribution channels: An application to the personal computer industry |
| title_full_unstemmed |
Assessing the economic value of distribution channels: An application to the personal computer industry |
| title_sort |
assessing the economic value of distribution channels: an application to the personal computer industry |
| publishDate |
2013 |
| url |
http://scholarbank.nus.edu.sg/handle/10635/43902 |
| _version_ |
1781411236386177024 |