Assessing the economic value of distribution channels: An application to the personal computer industry
10.1509/jmkr.44.1.29
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Article |
| Published: |
2013
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| Online Access: | http://scholarbank.nus.edu.sg/handle/10635/43902 |
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| Institution: | National University of Singapore |
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