Cultural Adaptation and Business Relationships: Americans Selling to Indonesians, Malaysians, and People's Republic of China Chinese

Cultural Adaptation and Business Relationships: Americans Selling to Indonesians, Malaysians, and People's Republic of China Chinese

10.1300/J042v16n03_05

Saved in:
Bibliographic Details
Main Author: Pornpitakpan, C.
Other Authors: MARKETING
Format: Review
Published: 2013
Subjects:
Collectivism
Cross-cultural differences
Cultural adaptation
Indonesia
Malaysia
Negotiations
People's Republic of China
Personal selling
Similarity-attraction theory
Social identity theory
United States of America
Online Access:http://scholarbank.nus.edu.sg/handle/10635/43918
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: National University of Singapore

Internet

http://scholarbank.nus.edu.sg/handle/10635/43918

Similar Items