Cultural Adaptation and Business Relationships: Americans Selling to Indonesians, Malaysians, and People's Republic of China Chinese

Cultural Adaptation and Business Relationships: Americans Selling to Indonesians, Malaysians, and People's Republic of China Chinese

10.1300/J042v16n03_05

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Bibliographic Details
Main Author: Pornpitakpan, C.
Other Authors: MARKETING
Format: Review
Published: 2013
Subjects:
Collectivism
Cross-cultural differences
Cultural adaptation
Indonesia
Malaysia
Negotiations
People's Republic of China
Personal selling
Similarity-attraction theory
Social identity theory
United States of America
Online Access:http://scholarbank.nus.edu.sg/handle/10635/43918
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Institution: National University of Singapore
Description
Summary:10.1300/J042v16n03_05

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