Efficiency, effectiveness and productivity of marketing in services

Efficiency, effectiveness and productivity of marketing in services

10.1016/j.ejor.2004.04.050

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Bibliographic Details
Main Authors: Keh, H.T., Chu, S., Xu, J.
Other Authors: DECISION SCIENCES
Format: Article
Published: 2013
Subjects:
Data envelopment analysis
Effectiveness
Efficiency
Marketing
Productivity
Services
Online Access:http://scholarbank.nus.edu.sg/handle/10635/44056
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Institution: National University of Singapore
Description
Summary:10.1016/j.ejor.2004.04.050

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