Efficiency, effectiveness and productivity of marketing in services

10.1016/j.ejor.2004.04.050

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Bibliographic Details
Main Authors:	Keh, H.T., Chu, S., Xu, J.
Other Authors:	DECISION SCIENCES
Format:	Article
Published:	2013
Subjects:	Data envelopment analysis Effectiveness Efficiency Marketing Productivity Services
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/44056
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-44056
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spelling	sg-nus-scholar.10635-440562023-10-30T22:27:53Z Efficiency, effectiveness and productivity of marketing in services Keh, H.T. Chu, S. Xu, J. DECISION SCIENCES Data envelopment analysis Effectiveness Efficiency Marketing Productivity Services 10.1016/j.ejor.2004.04.050 European Journal of Operational Research 170 1 265-276 EJORD 2013-10-09T03:25:43Z 2013-10-09T03:25:43Z 2005 Article Keh, H.T., Chu, S., Xu, J. (2005). Efficiency, effectiveness and productivity of marketing in services. European Journal of Operational Research 170 (1) : 265-276. ScholarBank@NUS Repository. https://doi.org/10.1016/j.ejor.2004.04.050 03772217 http://scholarbank.nus.edu.sg/handle/10635/44056 000233109700018 Scopus
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
topic	Data envelopment analysis Effectiveness Efficiency Marketing Productivity Services
spellingShingle	Data envelopment analysis Effectiveness Efficiency Marketing Productivity Services Keh, H.T. Chu, S. Xu, J. Efficiency, effectiveness and productivity of marketing in services
description	10.1016/j.ejor.2004.04.050
author2	DECISION SCIENCES
author_facet	DECISION SCIENCES Keh, H.T. Chu, S. Xu, J.
format	Article
author	Keh, H.T. Chu, S. Xu, J.
author_sort	Keh, H.T.
title	Efficiency, effectiveness and productivity of marketing in services
title_short	Efficiency, effectiveness and productivity of marketing in services
title_full	Efficiency, effectiveness and productivity of marketing in services
title_fullStr	Efficiency, effectiveness and productivity of marketing in services
title_full_unstemmed	Efficiency, effectiveness and productivity of marketing in services
title_sort	efficiency, effectiveness and productivity of marketing in services
publishDate	2013
url	http://scholarbank.nus.edu.sg/handle/10635/44056
_version_	1781411259296514048

Efficiency, effectiveness and productivity of marketing in services

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