Increasing Brand Name Recall in Print Advertising among Asian Consumers
Journal of Advertising
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sg-nus-scholar.10635-451212015-02-07T03:14:00Z Increasing Brand Name Recall in Print Advertising among Asian Consumers Leong, S.M. Ang, S.H. Tham, L.L. MARKETING Journal of Advertising 25 2 X5-81 2013-10-10T05:29:35Z 2013-10-10T05:29:35Z 1996 Article Leong, S.M.,Ang, S.H.,Tham, L.L. (1996). Increasing Brand Name Recall in Print Advertising among Asian Consumers. Journal of Advertising 25 (2) : X5-81. ScholarBank@NUS Repository. 00913367 http://scholarbank.nus.edu.sg/handle/10635/45121 NOT_IN_WOS Scopus |
| institution |
National University of Singapore |
| building |
NUS Library |
| country |
Singapore |
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ScholarBank@NUS |
| description |
Journal of Advertising |
| author2 |
MARKETING |
| author_facet |
MARKETING Leong, S.M. Ang, S.H. Tham, L.L. |
| format |
Article |
| author |
Leong, S.M. Ang, S.H. Tham, L.L. |
| spellingShingle |
Leong, S.M. Ang, S.H. Tham, L.L. Increasing Brand Name Recall in Print Advertising among Asian Consumers |
| author_sort |
Leong, S.M. |
| title |
Increasing Brand Name Recall in Print Advertising among Asian Consumers |
| title_short |
Increasing Brand Name Recall in Print Advertising among Asian Consumers |
| title_full |
Increasing Brand Name Recall in Print Advertising among Asian Consumers |
| title_fullStr |
Increasing Brand Name Recall in Print Advertising among Asian Consumers |
| title_full_unstemmed |
Increasing Brand Name Recall in Print Advertising among Asian Consumers |
| title_sort |
increasing brand name recall in print advertising among asian consumers |
| publishDate |
2013 |
| url |
http://scholarbank.nus.edu.sg/handle/10635/45121 |
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1681083024037380096 |